Made in Italy 2.0 – Sleek and Innovative

Sleek, thin and made of high quality materials — Italia Independent delivers it all.

The I-Velvet line looks and feels like real velvet, but it’s a lot more durable.

Some of the world’s most covetable goods are “Made in Italy.” Italy has long been famous for exquisite leather accessories, high fashion, and craftsmanship. And our most recent addition is no exception. A little known fact is that Italy is renowned among eyeglass manufacturers for high quality and artistically dramatic plastics.  And now, Italy is home to an amazing and innovative eyeglass manufacturer: Italia Independent, which has declared that its mission is to raise the image of Italian manufacturing techniques to “Made in Italy 2.0.”  Perhaps not surprisingly, the company was created by Lapo Elkann, grandson of Fiat’s founder — after he rescued granddad’s auto company from the brink of extinction.

It doesn’t get any thinner than this!

If you want high fashion, but you don’t like chunky frames, this new brand of eyewear may be exactly what you’re looking for. Italia Independent – or II as the company likes to call itself – specializes in sleek, lightweight designs with materials that you won’t be able to stop touching.  The I-Velvet line, for example, has a special UV LUX® treatment that feels just like velvet, but it’s not fragile.  It’s scratchproof and fade resistant.  I-Thin Metal eyewear products are super light and have a rubber matte coating that gives them a soft touch.  If you want glasses that are barely there, yet still stylish, you might just fall in love with II’s I-Thin line, which features frames only 1.6 mm in width,  in both metal and plastic, with a wide range of transparent and opaque color options.

II sunwear is available in regular or prescription lenses.

We’re pleased to offer a broad selection of II’s products.  Come touch them for yourself and fall in love.