Our aviator eyeglasses mirror was mentioned in the article of November-December 2015 edition of INVISION by CORRIE PELC
Eyewear-inspired elements create just the right professional atmosphere
Art can be a tricky thing. What one person loves, another may not. And it’s always very personal — you can tell a lot about someone by the art hanging in his home.
The same is true for your business. The artwork and decor you choose for your eyecare practice or optical shop will be a direct reflection of who you are, the sort of clientele you want to attract and the type of atmosphere you are trying to create.
The six examples here all show how art can be used to make a business more memorable and reflect what the owner wants the business to be. People with artistic skills may decide to go the DIY route and create their own office decor, while others may look to the work of outsiders. Whichever way you go, aim for a look that speaks to both the uniqueness and professionalism of your businesses.
Onega Astaltsova, an artist who is also managing optician of Providence Optical in Providence, RI, says good art will help elevate your business. “As ECPs, we have a professional obligation and the art has to be professional too,” she explains. “You still need to follow the rules of business and not just your personal taste. Good art will help you look professional.”
Need some more inspiration for your space? You’ll find lots of good resources online. TheOpticalVisionSite.com and Pinterest are great resources for decorating ideas, as are Facebook groups such as Opticians on Facebook. You might also work with a local artist, gallery owner or art consultant to help you find or create the look you seek.
Providence Optical, Providence, RI
➤ With a background in art, it’s no wonder why Onega Astaltsova decided to design an eyewear wall mirror for Providence Optical. Astaltsova says she chose a metal aviator-shaped frame design for the mirror to complement the shop’s large selection of vintage frames. She created a hand drawing of the frame she wanted to depict, then transformed that into a vector computer rendering from which polycarbonate and PVC plastic parts were cut and put together. The finished product is set off by large quotations from literature that help reinforce the idea of Providence Optical as a place that celebrates all the arts.