This uncompleted alphabet has been seen by millions when testing their visual acuity by an eye doctor. Optician Kay Louise Sloane created these letters in 1959 as a successor to the Snellen chart, produced a hundred years before that since then they’ve been limited to these 10 letters. Up until now. “We based the typeface on the same 5×5 grid as the original optotype letters and completed the full alphabet including numbers and special characters,” – say creators of ANTI Hamar firm (Norway). It’s called OPTICIAN SANS. The effort began as a rebranding for the optical shop in Norway that wanted to deliver the messages to its customers as clear as possible.
Not a bad idea. You can also try this typeface for your business. Maybe it’s the best font for advertising 🙂 The new font is free at
That’s how our name in Optician Sans looks like: